The role calls for tobacco use; health concerns gravitate against it. In theatrical circles, that can add up to a quandary.

Youth who watch a lot of movies with cigarette-smoking characters - whether the films are rated R or PG-13 - are more likely to start smoking themselves, researchers suggest in a new study out Monday.

From movies and TV shows to music, the habit is no longer taboo. It’s even being celebrated for the way it makes characters look cool or powerful. By Esther Zuckerman In the new romantic dramedy ...

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Smoking was also a way to instantly signal that a character was cool. “It meant you were sophisticated,” says Basinger. “Virgins did not smoke in the movies.

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Regarding the impact on smoking behavior, they found that male regular and occasional smokers reported a higher desire to smoke when presented with smoking film characters.

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NEW YORK (Reuters Health) – Youth who watch a lot of movies with cigarette-smoking characters – whether the films are rated R or PG-13 – are more likely to start smoking themselves ...