In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

PR campaigns are a must for businesses to build a good image, it is the way the public sees you or your brand. It is crucial to have a good image if you want to run a successful business irrespective ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

The changes in SEO and search over the last year or so have meant that social media ... marketing opportunities. Shopify quickly adopted TikTok Shop and launched a shoppable livestream campaign ...

This AI-powered chat tool can suggest social media copy, help brainstorm marketing campaign ideas, generate product descriptions, and help you research industry trends. Best of all, ChatGPT is ...

from their social media marketing campaigns. A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being ...

Instead of spending hours coming up with content ideas, the Assistant ... for the creation of comprehensive marketing campaign assets from briefs and the remixing of existing content, Jasper AI ...