You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

Social media metrics that go beyond likes and followers are vital for understanding renter behavior in a more nuanced way.

The smarter approach to social metrics The smartest social media teams don’t chase metrics—they reframe them around business outcomes, using psychology-backed strategies to guide measurement.

The relevance of social media "likes" and the advantages of other social media metrics.

TIME releases first-ever ranking go the top 100 social media influencers and creators, and a few surprising names made the list.

However, a social media campaign entails more than just content sharing. Key social media metrics must be tracked in order to determine whether or not your campaign is effective.

Social Media - Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic reach continues to shrink, businesses of all ...