You can measure social media performance by tracking key metrics, including engagement, impressions and reach, shares and conversions. Learn more about them.

The Five Best Organic Social Media Metrics To Track Of course, that doesn’t mean you need to track every single snippet of data for your social campaigns. Some metrics are more important than ...

And the best social media metrics aren’t based on social media goals – they’re based on business goals, with the social media programs aligning underneath. For example, a company’s business goal may ...

All social media metrics should be viewed through the lens of your overall business goals. Evaluate these analytics on the basis of how you’re doing in pursuit of those goals, ...

Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.

Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In fact, The National Retail Federation’s Shop.org and Forrester Research found that among ...

Delve into social media metrics such as reach and impressions, which provide a window into how many individuals are viewing your content, even if they are officially your followers.

Social media platforms are increasingly used to better understand what people are doing and saying, says GSA's Sheila Campbell. Skip to Content Notice at Collection ...