Primers with a blurring effect are the holy grail of this trend. These formulas often contain light-diffusing particles or ...

No wonder it’s so ubiquitous. “The subtle, bitten lip trend was seen all over New York Fashion Week,” says Guevara. It’s a ...

We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long ... seeing lately,” shares Pollara. “Natural, soft makeup looks have been taking over for the past ...

With bold colors, creative shapes, art-inspired aesthetics and totally unique styles, there are so many ways to take each trend and make them your own. 2025's hottest makeup trends offer plenty of ...

If you’ve been feeling particularly uninspired (read: bored out of your mind) by the clean girl aesthetic, no-makeup makeup ... the message is clear: soft glam is starting to take a backseat ...

Like the name suggests, berry-girl makeup centers around berry tones being applied over lips, cheeks, and nails. It leans in ...

Westman Atelier combines luxury, clean ingredients, and a skin-first approach to modern beauty, and here's how to achieve her ...

The best blurred makeup begins with a flawless skincare base. You can (and should) use a serum and moisturizer in your skin ...

"Cream blush, soft highlighter ... who may not see themselves reflected in this narrative of 'effortless' beauty. The aesthetic can also sometimes be seen as a luxury—requiring access to ...