Lyft Silver has several features to make rideshare services more accessible to older adults. With a Lyft Silver account, users will see a redesigned version of the app with larger ...

Noting that older riders comprise just 5.4 percent of its total customer base, Lyft says it hopes to make its app-based ...

Lyft is launching a new app experience for older riders, intended to support senior independence. Called Lyft Silver, the new ...

The simplified app layout is designed to lower barriers for people who aren't super tech savvy. It comes the same day as a ...