Launched in 2016, the now wildly popular Squishmallows were the top-selling toy in 2023, according to a Circana full-year report.

The law should protect innovation not imitation," Moez Kaba, lead counsel representing Jazwares and Kelly Toys, said in a statement to CNN. (The-CNN-Wire & 2023 Cable News Network, Inc., a Time ...

The lawsuit claims Build-A-Bear has been trying to “trick” customers with such obvious knock-offs, stealing potential customers and sales from Squishmallows.