As Super Bowl week kicks off, the Bills are back in a familiar spot, trying to figuring out ways to get past the Chiefs.

Just imagine what it would have been like for companies looking to engage with fans and customers had the Bills made it to the Super Bowl. When the Bills were eliminated, opportunities were lost both on the brand and media sides in WNY.

The game will be aired on Fox. Kevin Burkhardt will be the play-by-play announcer with former New England Patriots quarterback Tom Brady as the analyst. This is Brady’s first Super Bowl as an announcer. He won seven titles as a player. Erin Andrews and Tom Rinaldi are also part of the broadcast team. Some of the options include Fubo, NFL+ and Tubi.