As Melissa Jackson Parsey, global managing director, brand design at R/GA says: “Branding’s role is to help support wayfinding and connection: to help people navigate and make sense of their ...

I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands,” the retired football ...

You’ll be losing money potentially forever. Design a brand that commands a healthy unit price premium in your category. Fifty to 200 percent above the market leader’s price (for a comparable ...

Plenty of guys love the Uniqlo U tee (also great), but I prefer the brand’s Dry Color T-shirts for their silky soft feel, feathery lightness, and near-perfect fit. When you find a tee that fits ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

In a screen-based world, scent has to be seen before it’s smelled – meaning design does more heavy-lifting. Unlike the olden days of magazine inserts spritzed with perfume, scent no longer leads the ...

But choosing between all the different t-shirt and ink color combinations can get overwhelming.  This article will go over ...

In this article, I'll walk you through my top 10 best fonts for logo design and branding and give tips on using each font ... from packaging to posters, website headers, t-shirt designs and more. Its ...

Related: 10 Best Modern Business Card Templates to Elevate Your Brand Take Apple as an example. What makes Apple so premium and exclusive in the electronic industry? It's their packaging. Apple’s ...

Designs.ai offers more than a varied toolkit; it ensures an efficient and personalized design journey. Whether your project involves branding or video production, its varied suite can cater to every ...

Want to quickly create a website? The top website builders we've tested include tools for building attractive, well-designed pages for casual content creation or making big bucks.