Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

From household pets like cats, dogs and fish to more exotic creatures like snakes, spiders and scorpions, our next set of ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

it exists within the broader context of diverse visual systems that have evolved across the animal kingdom. Birds, particularly certain species of finches and birds of prey, rival butterflies with ...

Mantis Shrimp. Image by Cédric Péneau, CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0, via Wikimedia Commons The animal kingdom is vast and diverse ...