Under Armour's strategy focuses on margin growth, premium products, and new footwear like Echo shoes. See why we recommend a ...

Many golf brands launch gear to honor the first major of the season and the blooming azaleas at the Masters in Augusta.

The business traces its roots to Martin’s Golf & Tennis Superstore in Myrtle Beach, S.C., in the late 1960s. That store, according to Thomas, served as a “beacon” for golfers heading to the area to ...

The league is working with stylists and photographing "arrivals" on Fridays to help players express their personal style.

Pray for an open door to witness. If your teammate had an off night ... about him in a positive way saying he’s a really good guy. He chose to be sponsored by Under Armour because only they would ...

Under Armour, having strategically pulled back from college sports in recent years, has named former Ohio State athletic ...

This list of discounted golf equipment features a couple of high-end rangefinders. The Bushnell Pro X3 is almost 20 percent off (a rarity), and the Redtiger Golf Rangefinder—our pick for the ...

The company's stock fell below $5 this week, the lowest since 2010. Under Armour Inc. has been slashing costs for the last year as part of an ambitious restructuring plan but now may be forced to ...

DeChambeau had been looking to once again pip his playing partner to another Major - just as he did when he scooped his second US Open title last ... "But in golf and in life, you lose a lot ...

The momentum continues for Under Armour as they also return to the NFL field next season as a league partner, so their logo can be display on sponsored athletes' cleats and gloves. Ellis arrives ...