We’re living in the era of the unhinged brand mascot. From the M&M's spokescandies to Planters' Mr. Peanut to Frosted Flakes' ...

Now, fans can mark their calendars and start drooling over the flavors. Frosty Swirls add a twist of sauce ... the Fusions ...

But while we love a wild spin-off (Crocs-Tarts, anyone?), nothing beats the excitement of an all-new toaster pastry flavor inspired by a brand we already adore. And now, after weeks of speculation, we ...

As we grow older, we look back and realize the quality of everything was better when we were younger. This may even apply to some of our favorite childhood treats. After one woman unwrapped her ...

Pop Tarts has teamed up with the Girl Scouts. The two brands have launched two new flavors of the popular breakfast pastries, reports All Recipes. Frosted Caramel Coconut, a take on the Samoas ...

But Pop-Tarts have been pushing the definition of "breakfast" for a while now by offering sugar-laden flavors that seem more appropriate as dessert. And now Pop-Tarts have departed from breakfast ...

A weakening economy is already pressuring consumer spending, with shoppers cutting back on snacks and cigarettes. Now, benefit reductions for low-income consumers could pile on still more pressure ...