Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

US researchers have seemingly discovered 'olo', a never-before-seen colour, using laser technology to stimulate specific eye cells. This super-saturated blue-green, unlike anything in nature ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Apple is developing the iPhone 17 Pro. It may come in a new Sky Blue color, similar to the latest MacBook Air. The rear panel could be redesigned with aluminum and glass. The camera bump is ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A bizarre natural event has left a beach in Majorca covered in a slimy blue mass. Locals and holidaymakers alike did not wake up this morning to the typical golden sandy beaches which make the ...

And, a report by Majin Bu suggests a new colour option could be on the table. Dubbed Sky Blue (or YuangFeng Blue), this colour is said to be under testing and might debut as one of the key design ...

Feeling blue or tickled pink, the colors around you can have a real impact on your mood. That’s not some woo-woo pseudoscience, either: Studies have shown that different hues can actually ...