With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

There’s actually no universal convention for naming generations. There is only this man, his competitors, and the galaxy of ...

The contemporary world is witnessing an unprecedented transformation in the history of human existence, driven by technology ...

Gen Z has arrived at that awkward phase where the first of their generation are old enough to be blamed for ruining dating ...

Generational names and birth years are therefore contested social constructs that are nevertheless widely influential in ...

Generation Beta will grow up with artificial intelligence integrated into various aspects of life, from healthcare to ...

McCrindle got the idea for Gen Alpha a couple years before the generation’s youngest children were born. In the late 2000s, one of his surveys asked people what they’d name the generation ...