Customer experience isn't just about feedback — it's your biggest growth lever in 2025. Discover how turning customers into ...

As Ananda in the Himalayas marks its 25th anniversary this year, founder Ashok Khanna and daughter Aashica recount how a combination of Ayurveda, ambition and AI proved to be the alchemy behind the ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

Word-of-mouth marketing is unquestionably effective. It smoothly incorporates a company’s product or service into regular interactions, exceeding customer expectations. This strategy uses buzz ...

The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital marketing. Traditional marketing clarifies the ...

They generate immense hype through minimal communication, relying on a single, impactful trailer and word-of-mouth marketing. Delays are perceived as a commitment to quality, further fueling ...

Your customers are the lifeblood of your business. Attracting and then retaining a strong customer base is the key to long-term success in e-commerce.  Enticing and keeping customers will be one of ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...