An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Even as luxury brands swap creative directors to favor quiet luxury, function and strategy, the gender gaps persists at the ...

BBC Maestro, which runs e-courses led by talent like Harlan Coben and Jed Mercurio, has teamed with Christie’s estate, a ...

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

While Stanley 1913 — and specifically its Quencher water bottle — may have experienced a strong surge of virality a few years ...

Shedeur Sanders was a busy young man long before he became one of the Cleveland Browns’ new quarterbacks. He had already ...

In the latest twist in the US–China tariff war, Chinese manufacturers are turning to TikTok to do more than vent frustrations — they're blowing the lid off the luxury fashion industry. By claiming to ...

Just past the finish line on Boylston Street loomed a giant inflatable model of the black, silver, and red Air Zoom Spiridon ...

Fresh Express produces ready-to-eat salads, leafy greens, vegetables and fruits, with fresh salads in more than 100 different ...

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, unveiled its ...