Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to ...

Small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and ...

The private label sector has been on a very public roll, as store brand products continue to garner attention and capture ...

On what is normally a payday for many Americans, millions are being asked to spend a dime as part a nationwide boycott ...

New data from Circana highlights a sharp contrast in gaming trends, revealing the top 15 most-engaged titles across PC, ...

A new Nintendo Switch console and a “Grand Theft Auto” sequel spell a big year ahead for games, but there might be only a few ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

In a survey of participants in the EU, US and South Africa, 22% said they chose non-alcoholic spirits because they are better ...

Here are some details about the various events and experts' thoughts on whether having consumers keep their wallets closed is ...

As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an ...

PALO ALTO, Calif., Feb. 26, 2025 /PRNewswire/ -- Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior ...