The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

For a limited time, Cravers (AKA White Castle fans) can order “Ironheart”-inspired Fanta beverage, dubbed the “Mechanized Mix,” through the Coca-Cola Freestyle machine. It’s available in a regular, ...

Fanta is releasing an exclusive new flavor inspired by the new Marvel series "Ironheart" this summer. The new soda is joining the Coca-Cola Freestyle machine at this beloved burger chain for a limited ...

PEP faces pressure in North America as snack demand softens. Yet, it bets on smaller packs and healthier options to rebound.

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Bazooka Brands and The Hershey Co., among others, also announce new initiatives, partnerships and accolades. NATIONAL REPORT ...

When Gabe Mosser took the mound at Coca-Cola Park last Thursday night, it was not the first time he had pitched from that ...

I have no doubts about it: middle managers are the unsung heroes of any brand’s culture. Just think about all the roles they play on any given day and the tough positions they often find themselves in ...

Key Points Amazon is huge and getting even bigger and more diversified. Coca-Cola has been increasing its dividend annually for 63 years. Bank of America is another reasonably valued dividend payer.

New Orleans & Company, the city’s official destination marketing organization, has announced a major lineup of events slated ...

Critics of plastic credits have been around for some time. Sian Sutherland is among them: the co-founder of A Plastic Planet ...

Is KO stock currently overpriced, and is it possible that it could face a significant correction, perhaps by 25-30% or even ...