The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

For a limited time, Cravers (AKA White Castle fans) can order “Ironheart”-inspired Fanta beverage, dubbed the “Mechanized Mix,” through the Coca-Cola Freestyle machine. It’s available in a regular, ...

PEP faces pressure in North America as snack demand softens. Yet, it bets on smaller packs and healthier options to rebound.

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

Bazooka Brands and The Hershey Co., among others, also announce new initiatives, partnerships and accolades. NATIONAL REPORT ...

When Gabe Mosser took the mound at Coca-Cola Park last Thursday night, it was not the first time he had pitched from that ...

I have no doubts about it: middle managers are the unsung heroes of any brand’s culture. Just think about all the roles they play on any given day and the tough positions they often find themselves in ...

Is KO stock currently overpriced, and is it possible that it could face a significant correction, perhaps by 25-30% or even ...

Gen Z’s version of the smoke break is having a Diet Coke, especially after a TikToker spread the term “fridge cigarette.” The popularity of the beverage is on the rise, and the viral new phrase led ...

Slide into a turquoise booth, order a cup of coffee, and prepare to understand why Dagwood’s Cafe has earned its reputation as home to some of Kansas’s most mouth-watering breakfast. For more ...

Both market leaders have robust businesses and impeccable dividend programs. The iconic Dow Jones is the worst-performing of ...

Many migraine sufferers swear by the home remedy. We asked the experts to explain why soda can effectively alleviate painful ...