Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Paltrow's ex-husband Chris Martin joked that the CEO and HR rep were "having an affair or they're just very shy" during the viral moment

The executive's departure comes days after company CEO Andy Byron quit amid the controversy that has consumed the Internet for days.