Comcast announced on Thursday the launch of Sports & News TV, a new video package for its Xfinity internet customers, as part of its strategy to remain competitive in the streaming era. The move comes as customers increasingly shift from cable networks to streaming services,

Comcast is launching a $70 per month “Sports & News TV” streaming bundle featuring live games from the NFL, NBA, NHL, MLB, and NCAA. The package, which marks the latest attempt to build out the sports streaming industry,

Comcast is making a new play for value-conscious TV fans who wanted a slimmed-down channel lineup — and pay less. The cable giant announced the launch of Sports & News TV, a new video package for Xfinity Internet broadband customers that includes 50-plus live news,

The fine print says you could pay as much as $100 if you aren’t an Xfinity internet customer and set up autopay from a bank account.

As more pay-TV operators embrace slimmer packages, Comcast Xfinity is rolling out Sports & News TV, a $70-a-month offering based on two foundational elements of live programming. The $70 price is available only to customers who also have Xfinity internet service.

Xfinity joins DirecTV in offering a slimmed-down bundle with most — but not all — sports channels in a bid to lure wary consumers.

Available at a monthly price of $70 when bundled with Xfinity Internet, Sports & News TV leverages Comcast's robust broadband network, optimized for streaming and live sports viewing.

Comcast introduces Sports & News TV package for Xfinity Internet customers, offering live news, sports, movies, and primetime TV for $70/month.

Sports streaming bundles are on the rise, and Comcast is now joining the game. Launching Thursday, the company is offering Xfinity Sports & News TV, a new package that includes more than 50 channels and an ad-supported Peacock Premium subscription for $70.