Field Fest attendees participated in eight football-themed stations that mimicked the physical tests at the NFL Scouting Combine.

GREEN BAY, Wisc. — Make a right turn at the corner of Lombardi Avenue and Gross Avenue and you step into an unassuming neighborhood packed with fresh-cut lawns, minivans, cul-de-sacs and “children at play” signs warning you to slow down.

It is a tradition for new parents in Green Bay, Wis., to visit the Packers ticket office not long after their baby has been delivered—the sooner, the better. After all, there are more than 140,000 people on the waiting list for Packers season tickets.