CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

NEW YORK -- The Detroit Tigers' Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as the Erie Moon Mammoths.

Emmy-winning comedian John Oliver offered a full rebrand to one lucky minor league team on an episode of "Last Week Tonight With John Oliver" in May, ultimately selecting the Erie SeaWolves from ...