As the push to ban artificial dyes in U.S. food products gains momentum across the country, industry giant Kraft Heinz is pledging to remove artificial dyes from all of its food products by 2027 and replace them with natural versions when possible.

Food giant Kraft Heinz will remove all artificial colors from its brands as synthetic food dyes face renewed scrutiny from consumers and Secretary Robert F. Kennedy Jr.’s US Department of Health and Human Services.

Kraft Heinz will be pulling artificial dyes from its U.S. products starting in 2027 and will no longer roll out new products with the dyes.