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Premier League champions Liverpool ‘didn’t really have a brand’ before identity overhaul
In Bulletproof’s first full interview on the Liverpool FC brand refresh, agency executive creative director David Beare discusses designing a system that could appeal to fans and business collaborators while evoking ‘scouseness.
How much Liverpool earned by winning the Premier League
The reward for reclaiming a title last won in 2019-20 will bring Liverpool their greatest payday from the Premier League. Manchester City banked £176m in each of their last two title-winning campaigns and Liverpool can expect a similar windfall.
After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital says the work for marketing is ...
Football fans rejoice! New Adidas Sambas have been leaked to match the kits of different football clubs manufactured by ...
Anfield Watch on MSN17h
Wear the boots of champions - Here's what models Liverpool's stars are wearingUse precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Football365 on MSN5d
Liverpool site crashes after launching £100 ‘Champions’ kit as fans flock to buy themThe official Liverpool site was forced to implement a queuing system as fans flocked to the site to buy £100 limited edition ...
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