I FIRST tried the Dyson Supersonic r hairdryer over a year ago – but at that time, it was only available for professional ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

This season, it's all about the "Ariel waves" hair trend, which involves sultry, flowing curls with loose, undone texture.