Creating a natural look is simple, but the best approach isn’t to just wear less. In fact, if you don’t apply enough or if ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

When you think of spring colors, purple might be ... “People are using plum eyeshadow because it’s less intense than creating a smoky eye with a black and brown shadow,” she says.

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

I know pastel colours are having a make-up moment, but how do I make them work without making myself washed out?

Hi Vogue, it's Emma Chamberlain. So this is a little hydrating mask. And I have the time. So let me just go get that real ...

Want to glam up your beauty game? These Bollywood-inspired makeup looks are perfect for turning heads and adding that starry ...

Rasha Thadani took to her social media to share pictures of her latest look. The actor kept her OOTD simple yet striking.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

From glow-boosting lip treatments to salon-worthy hair tools, these are the standout products worth your spend this month ...