From the start, Kendrick Lamar wanted to turn his life into a video game for his big Super Bowl halftime show. The team tasked with doing that knew what to do—right down to sourcing a vintage GNX.

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the year and is headlined by some of the biggest artists of all time.

The hip-hop superstar led the halftime festivities of the NFL's must-watch television event. Lamar followed Usher's Super Bowl LVIII halftime performance, which became the most-watched halftime show of all time and earned three Emmy nominations.