The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

In his new position, Katib Belkhodja will oversee the full spectrum of marketing and communications activities for both ...

Zecomms' Evgeniya Zaslavskaya shares tips for PR professionals in the MENA region on effective media relations, comms ...

This year’s Agency Faces to Watch list is bursting with next-gen talent. From rising stars in creative to future leaders in ...

Sobha Realty’s Ashish Parakh explains why sharing stories remains a marketer’s most powerful tool to connect with people and ...

The Cheetos Pants project was made in collaboration with IMPACT BBDO, BBDO New York, Almap BBDO and Omnicom Productions.

Grands Prix were awarded to winners across the 21 categories at the Dubai Lynx ceremony on the 9th April, 2025.

MENATech Entertainment’s Mario Pérez explains how gaming presents a golden opportunity to connect with consumers in the MENA ...

The collaboration between 9Yards and GIMC aims to develop into a new global bridge connecting the East and West.

The digital campaign has been launched on the Cristiano Ronaldo and Georgina Rodríguez's respective Instagram channels.

Sprinklr's Yogin Patel explores how AI is reshaping customer experience seamless, personalised and seamless omnichannel ...

Agencies from the Middle East have made a strong impact on the Campaign’s Global Agency of the Year, collecting nine ...