This year’s Agency Faces to Watch list is bursting with next-gen talent. From rising stars in creative to future leaders in ...

Sobha Realty’s Ashish Parakh explains why sharing stories remains a marketer’s most powerful tool to connect with people and ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

In his new position, Katib Belkhodja will oversee the full spectrum of marketing and communications activities for both ...

Zecomms' Evgeniya Zaslavskaya shares tips for PR professionals in the MENA region on effective media relations, comms ...

Saudi Media Company (SMC) and Abu Dhabi-based investment holding company Multiply Group PJSC have signed a Memorandum of Understanding (MoU) to explore collaboration opportunities in the adtech space.

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, unveiled the standout campaigns of its 2025 Awards at a ceremony held at Emirates Golf Club in Dubai. The awards ...

The digital campaign has been launched on the Cristiano Ronaldo and Georgina Rodríguez's respective Instagram channels.

9Yards Communications has announced the signing of a strategic cooperation agreement with a leading Chinese integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC). The move aims to ...

The Cheetos® brand has taken mischief to new heights with the launch of its latest campaign: Cheetos Pants, the first-ever pair of trousers designed to solve the eternal snacking dilemma: where do I ...

In the contemporary business environment, customer experience (CX) has emerged as the linchpin of competitive advantage. With customers interacting with brands across multiple channels and platforms ...