This year’s Agency Faces to Watch list is bursting with next-gen talent. From rising stars in creative to future leaders in ...

Sobha Realty’s Ashish Parakh explains why sharing stories remains a marketer’s most powerful tool to connect with people and ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

In his new position, Katib Belkhodja will oversee the full spectrum of marketing and communications activities for both ...

Zecomms' Evgeniya Zaslavskaya shares tips for PR professionals in the MENA region on effective media relations, comms ...

The digital campaign has been launched on the Cristiano Ronaldo and Georgina Rodríguez's respective Instagram channels.

The SMC and Multiply Group agreement outlines a framework to assess mutual investment in developing advanced AdTech platforms ...

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, unveiled all the Grand Prix campaigns of its 2025 Awards.

The collaboration between 9Yards and GIMC aims to develop into a new global bridge connecting the East and West.

Supporting Jumeirah Marsa Al Arab and Jumeirah's Brand Marketing teams, the campaign was brought to life by partners including AKQA, electriclime°, Magna and Havas Media Middle East.

The Cheetos Pants project was made in collaboration with IMPACT BBDO, BBDO New York, Almap BBDO and Omnicom Productions.

Sprinklr's Yogin Patel explores how AI is reshaping customer experience seamless, personalised and seamless omnichannel ...