Amit Chitnis, Chief Commercial Officer at Ocado, on how Ocado uses shopper data to benefit brands and stay ahead of trends.

Present and past digital leads at three major brands talked customer experience, personal relationships and social commerce ...

In what commentators are calling the dawn of a new era, ‘agentic AI’ is set to revolutionise the world of marketing and ...

Chapter 1 of Digital Shift Q1 2025 explores the latest developments in the rapidly evolving field of generative AI.

Digital Shift Q1 2025 explores the latest developments in generative AI, the dawn of agentic marketing and the expansion of ...

Chapter 3. Drawing on key research into the marketing technology landscape, this chapter reflects on the proliferation of new AI-powered tools and what they mean for the future of marketing, with some ...

Chapter 4. The trend for commerce integration into an increasing array of apps and platforms continues. This chapter explores Google’s AI overhaul of its Shopping experience, the growth of TikTok Shop ...