With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies.

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

The IAB Tech Lab’s new Ad Format Hero initiative, which aims to coalesce the industry around the CTV formats that advertisers ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...