CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the ...

If we’re to leave behind the third-party cookie era, the rest of the ecosystem must reassert the role it plays in setting the agenda.

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

By hyper-focusing on ROAS rather than ROI, a marketer assumes all of its conversions are the result of paid media, which isn’t the case.