The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django ...

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Articles written by Prady Kumaar ...

The campaign seeks to challenge stereotypes around masculinity and promote skincare among men, using IPL as a platform. The campaign includes a rap video featuring KKR players Manish Pandey, Venkatesh ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

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