Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

In an era of 24/7 content demands, shrinking timelines, and increasing pressure to do more with less, AI agents are emerging as the ultimate solution for marketing teams looking to scale. Online ...

The fund represents CallRail’s commitment to investing in its Agency Partner Program participants ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the launch of their ...

The acquisition extends ActiveCampaign's cross-channel marketing automation capabilities with native WhatsApp messaging CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

Product and software veteran joins as Contentful expands AI and personalization capabilities and newly unveiled DXP vision DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading content platform ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The scale of digital assets needs an assist. With GenAI, DAM professionals can make the most of their digital assets.

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience.