All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

Are marketers underestimating the practice, strategic skill and training needed to craft an effective agency brief?

Forget the ‘silver bullet’ solutions promising confidence quick fixes, developing true self-belief requires deeper work.

Just 2.9% of marketers say their business is increasingly using AI to recruit, opting to use the tech in their search for ...