While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

Campaign positions DoorDash as the solution to lonely dogs waiting for owners to finish their restaurant meals.

European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

Fresher original programming continues to improve on FAST channels. More than 70% of FAST channel programming was made in 2010 or later, 34% since 2020 and 36% from 2010-2019, notes Tim Cutting, chief ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

Paramount+ just released new ad spots, all part of its ongoing “Find Your Mountain on Paramount+” campaign. These iterations are humorous mashups. The first creation is "Mean Girls x Gladiator ...