U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,

Doja Cat is making waves after mocking Sydney Sweeney’s latest American Eagle ad. Her viral TikTok video, which spoofs Sweeney’s delivery of a controversial “genes/jeans” tagline, has added fuel to an already heated online debate.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.