— Empowering Girls for Life (@GirlsPower4Life) June 19, 2025 Canady’s NIL deals have certainly changed the game of softball and have brought loads of attention to Texas Tech.

On paper, this year's Texas Tech football team is bigger, deeper and far more expensive, but does that mean the Red Raiders ...

Male and Female Athletes of the Year in a press release on Thursday. Texas Tech’s Ni'Jaree Canady took the Female At ...

Canady is partnering with Texas Tech's NIL collective, The Matador Club, and will make $1.2 million in the new deal. The Red Raider ace has been stellar in the circle this season.

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

The recent NCAA settlement has helped further solidify the concept of NIL, recognizing the value student-athletes bring to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders and Ojo made the deal happen.

If Texas Tech has taken care of Canady, she has more than returned the favor. Canady is the college softball player of the moment, and she showed her worth well before the postseason arrived ...

Five-star OT Felix Ojo is now the highest-rated Texas Tech football recruit in decades after committing to the Red Raiders on ...

NiJaree Canady continues to expand her business portfolio after a successful year with the Texas Tech softball team. Venmo announced Tuesday that Canady is one of three athletes from the Big 12 ...

Texas Tech softball's NiJaree Canady lands NIL deal for Venmo's Big 12-branded debit cards Story by Lubbock Avalanche-Journal Nathan Giese, Lubbock Avalanche-Journal Tue, Jul 8, 2025 · ...