The son of a filmmaker is running a visually rich campaign for mayor of New York City — and has inspired voters to make their own videos on his behalf.

The Democratic nominee for mayor has radical ideas—but a strategically conventional wardrobe.

On June 24, 2025, New York state Assembly member Zohran Mamdani became the presumptive Democratic nominee for New York City mayor, surprising many. Mamdani could become the city's first Muslim and South Asian mayor, details that led to plenty of commentary and misinformation online.