A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Opinion: Starbucks’ Brittany Johnson says in-house counsel often see building a personal brand as risky, but when done ...

Feedback notes the proliferation of AI company logos, and agrees with one blogger's claim that many bear a striking ...

When headcount becomes a KPI, bureaucracy grows and productivity stalls. Intel’s culture reset is a cautionary tale for every ...