Spike Lee hired the rapper for 'Highest 2 Lowest' after social media joked he could be Denzel Washington’s son.

While follower counts have been known to aid casting decisions in today's Hollywood, Spike Lee is turning to the memes.

Spike Lee reveals that an Instagram meme inspired him to cast A$AP Rocky alongside Denzel Washington in 'Highest 2 Lowest.' ...

50 Cent knows how Diddy can win his sex trafficking trial. Fif took to Instagram, posting a photo of ASAP Rocky’s lawyer, Joe Tacopina, and writing, “If Diddy can get Joe he might beat this ...

Rocky x Ray-Ban Collection just hit pre-release, and it’s already proving that blacked-out shades can be anything but basic.