By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything ...

AI image trends are gaining traction, with ChatGPT now enabling users to breathe new life into old black and white family ...