In the 1980s and 1990s, PC Connection built its brand on a campaign starring folksy small-town critters. They’ll still charm ...

Postells, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look ...

A new study finds that interactive advertising via digital magazine platforms such as Apple?s iPad can better engage readers and create stronger purchase intent than the same ads featured in print ...

Well, that's one way to get attention! Toyota's 2018 Camry ad in this month's InStyle magazine let's you grab the car's "door handles" and see your heart race, literally. Putting your thumbs on ...

Reiman Publications eventually grew to be the largest subscription-supported publishing firm in the United States − with its ...