A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

Later, as cars became more accessible, print ads began to appeal to emotions, associating them with freedom and adventure, something also reflected in the best car logos. In the m ...

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

Machine learning is no longer just a tech buzzword. Businesses face constant pressure to stay competitive in an ever-changing digital environment. Many feel overwhelmed by the rapid pace of change […] ...

Giverny Capital Asset Management, LLC, an investment management company, recently published its first-quarter 2025 investor ...