A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

In the fast-paced and competitive world of business today, digital marketing has become a crucial element in determining the success and growth of a company. Whether you run a small business or manage ...

Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

Using generative AI seems to diminish the instinct to credit intellectual property and actual creativity. The examples are piling up.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

Because it produces various forms of content, marketers often view it as a powerful advancement in creating product copy ... significantly better marketing outcomes. For example, Vanguard has ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.