Primers with a blurring effect are the holy grail of this trend. These formulas often contain light-diffusing particles or ...

Lip gloss keychains are taking over the beauty world and proving to be the accessory of the season. Here's how to shop *or* ...

Molly Sims isn’t glossing over her fans’ feedback. The model’s YSE Beauty brand dropped its new Like a Gloss Lip Tint on ...

Like the name suggests, berry-girl makeup centers around berry tones being applied over lips, cheeks, and nails. It leans in ...