To promote the almond snack ahead of March Madness, McKinney tapped basketball super-fans, who consider the nuts a necessary game-time food. The agency created custom packages for three almond lovers: ...
Building off of the “Unapologetically Almond” strategic positioning from McKinney, the new Almond Breeze campaign marks the agency’s first TV launch in a year for the brand and features the use of the ...
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