Amazon has changed the new logo of its smartphone app after users said the initial version reminded them of a smirking Adolf Hitler. The sales giant recently ditched its old logo ...

Yes, this is delving into some serious Amazon minutia, but the reaction says something about the ubiquity of Prime: people are so accustomed to the old logo that the new one can be initially ...

Another posted: “I was yesterday years old when I first noticed that the arrow in the Amazon logo was pointing from A to Z. It’s amazing how many years you can look at some of these logos ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

"I was today years old when I realised Amazon's logo has an arrow going from A-Z," one user tweeted after noticing the clever trick. "Just noticed the wee arrow in the Amazon logo points from A-Z ...

Amazon.com's logo went through three iterations in the ... lived because co-founder Steve Jobs reportedly found it to be too old fashioned for a forward-thinking computer company.

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...